WELCOME TO TORONTO
CITY OF TORONTO
Toronto’s diversity and variety of cultural enclaves gives locals and tourists the ability to travel the world within a single city. "Welcome to Toronto" would be a weekend-long, city-wide street festival that seeks to show off the diversity of Toronto neighbourhoods.
SOCIAL MEDIA CAMPAIGN
From May 21, 2022 – May 22, 2022 travel the world without leaving the city! Welcome to Toronto is a city wide, weekend-long festival to celebrate the vibrant multi-cultural neighbourhoods contained within our city.
TRAVEL GUIDE
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PROBLEM
Get Torontonians and their close friends to rediscover city by showing them all Toronto has to offer.
Increase visitors through 2022 and 2023, by creating a communications platform with the single-minded message: Get to know Toronto all over again
INSIGHT
Toronto’s diversity and variety of cultural enclaves gives locals and tourists the ability to travel the world within a single city.
STRATEGY
Get locals and tourists who are eager to return to normal life to re-descover everything Toronto has to offer by organizing a weekend-long city-wide cultural festival