BACK TO SCHOOL STRESS
STAPLES
The pandemic has made “back to school” stressful for tired parents. Our ad campaign sympathizes with anxious parents and positions staples as a helpful solution.
SOCIAL MEDIA
PROBLEM
Show that staples understands what parents are going through.
Let parents know that, no matter the timing or the requirements, Staples has their back with great selection, low prices, and fast, free shipping.
INSIGHT
The pandemic has transformed back to school from a once exciting time, to a stressful and frightening experience.
STRATEGY
Get parents who are stressed about their children going back to school to feel understood and supported with all of their newfound anxieties by marketing staples as a quick and easy solution to “back to school” related stress.