BREW RESPONSIBLY
MILL ST. BREWERY
Mill St. has done a great job aligning themselves as a progressive brewery but lacks explanation for the actions they take. This campaign seeks to inform the consumer when making an informed decision as “green” solutions can often be misleading or money grabs.
PRINT POSTERS
SOCIAL MEDIA CAMPAIGN
Why organic? Organic farming promotes healthy biodiversity, and helps to maintain a healthy amount of biotic communities in soil. Take a closer look at the environmental impact of our organic process at
millstreetbrewery.com/WhyOrganic
Why organic? Eliminating pesticides
from our brewing process removes toxic chemicals from our beer and prevents our consumers from being exposed to a variety of health risks. Take a close look at the health benefits offered by organic products at
millstreetbrewery.com/WhyOrganic
Why organic? Organic farming requires crop rotation to replenish soil fertility. This gives us the opportunity to get creative with our brews and introduce fun new flavours year-round. Take a closer look at the benefits of organic farming at
millstreetbrewery.com/WhyOrganic
WEBSITE
PROBLEM
Connect with Mill St. customers. Re-define the brewerys approach to advertising social campaigns to allow for more outreach and puiblic participation.
INSIGHT
Mill St. has done a great job aligning themselves as a progressive brewery but lacks explanation for the actions they take.
STRATEGY
Get socially and environmentally conscious customers to learn about the effects of Mill St's organic commitment by creating an ad campaign that focuses on the impact rather than the product.